Bachelor of Business Administration
BBA
with specialization in Digital Business
APPLY NOW SYLLABUS DOWNLOADProgram Highlights
Eminent Faculties
Engage with experts using interactive, technology-enabled virtual classrooms
Anytime Learning
Gain from recorded lectures, programme handouts, and recorded lab content
Industy Endorsed
Co-Developed Co-Designed Co-Delivered by Industry Experts
Experiential learning
It allows learners to apply concepts learnt in classroom in real work situations
Programme Overview
The rapidly changing phase of the business economy has brought a huge difference in the working processes, which is giving birth to new and enhanced technologies and bringing actions into perspective. And, one such renowned methodology is Digital Marketing which has established its benchmark by contributing effectively to the brand promotion of various goods and services. Hence, bridging an effective communication channel between the producers and consumers in the market.The need for digital marketing experts is on a constant rise and it opens up a huge opportunity for aspiring students to build a strong career in the field. BBA in digital marketing is the perfect choice for those students who want to make a career in digital marketing business studies.
A comprehensive curriculum, extensive emphasis on experiential learning using remote labs and cloud labs and a flexible education methodology that enables working professionals to acquire a prestigious degree while pursuing their careers, the BBA-Digital Business is just the right programme for career growth in the Digital Business World.
Six Semesters spread over Three Years
Batch-Size of 20 learners per branch
Skills and techniques to overcome problems related to new technologies across Globe
Prepares Learners to be suitable for various senior roles in Digital Business World
Degree Awarded from UGC recognised Universities
Virtual Labs
Qualification:
10+2 from a recognized board with having minimum 45% marks or its equivalent
Minimum one year of work experience.
Specialization: -Digital Business
Current Batch Companies
Programme Structure
| SEMESTER I | SEMESTER II |
| Business Economics | Organisational Behavior |
| Basic Accounting | Business Finance |
| Business Statistics | Human Resource Development |
| Principles of Management | Marketing Theory and Practices |
| Business Ethics and Governance | Business Mathematics |
| Computer Applications | Advertising Management |
| SEMESTER III | SEMESTER IV |
| Management & Cost Accounting | Supply Chain Management |
| Business Law | Research Methodology |
| Fundamentals of Digital Markets | Digital and Social Media Marketing |
| Business Policy | Consumer Behaviour |
| Business Communication | Investment Analysis & Portfolio Management |
| Business Environment | Company Law |
| SEMESTER V | SEMESTER VI |
| Income Tax | Search Engine & Affiliate Marketing |
| Marketing Communication | Goods & Service Tax |
| Entrepreneurship and small business management | Auditing |
| Search Engine Optimization | International Trade |
| Industrial Relations & Labour Laws | Strategic Management |
| Company Accounts | Training and Development |
/
LEARNING PEDAGOGY
Convenient learning
Live & Recorded Lectures
Cutting Edge Tutorials.
Continuos Assessment
E-Tutoring
Multimedia Resources
Lectures through LMS
Online Assessment
E-Examinations
Peer Assessment
Insights from industry experts
Online Mentoring
Counseling through Experts
Resume Buidling
Networking with larger community of professionals
eDIGI Advantages
Job Fairs & Networking Events
eDIGI organizes regular events in key cities every few months for Working Professionals to explore current and upcoimg opportunities for growth
Extended Career Support
eDIGI offers career support services to learner through-Career Coaching, Personalised Mentorship, Mock Interviews etc.
Resume Building Support
eDIGI also helps Learner on building Resume to Impress Recruiters by providning tips on showcasing skills & achievements professionally.
Comprehensive Content
eDIGI provides Best-in-class and engaging content by leading faculty and industry leaders in the form of videos, cases and projects.
Affiliations
Our Academic Partners
TAKE THE
NEXT STEP
Disclaimer*
eDIGILEARN does not grant credit; credits are granted, accepted or transferred at the sole discretion of the relevant educational institution offering the diploma or degree. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling. eDIGILEARN does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated.