Bachelor of Business Administartion
BBA
with specialization in Retail Management
APPLY NOW SYLLABUS DOWNLOADProgram Highlights
Eminent Faculties
Engage with experts using interactive, technology-enabled virtual classrooms
Anytime Learning
Gain from recorded lectures, programme handouts, and recorded lab content
Industy Endorsed
Co-Developed Co-Designed Co-Delivered by Industry Experts
Experiential learning
It allows learners to apply concepts learnt in classroom in real work situations
Programme Overview
The course covers all the basic aspects of the retail industry and provides necessary knowledge and skill-set to succeed in the retail industry. Retail Management program provides students an introduction to retailing, e-commerce, retail operations, merchandising and analysis of the retail environment and exposure to issues and developments in the industry. The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge for the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.
A comprehensive curriculum, extensive emphasis on experiential learning using remote labs and cloud labs and a flexible education methodology that enables working professionals to acquire a prestigious BBA degree in Retail Management while pursuing their careers, the BBA-RM is just the right programme for career growth in the Retail industry.
Six Semesters spread over Three Years
Batch-Size of 20 learners per branch
Skills and techniques to overcome problems related to new technologies across Globe
Prepares Learners to be suitable for various roles of Retail Sector
Degree Awarded from UGC recognised Universities
Virtual Labs
Qualification:
10+2 from a recognized board with having minimum 45% marks or its equivalent
Minimum one year of work experience.
Specialization: -Retail Management
Current Batch Companies
Programme Structure
| SEMESTER I | SEMESTER II |
| Business Economics | Organisational Behavior |
| Basic Accounting | Business Finance |
| Business Statistics | Human Resource Development |
| Principles of Management | Marketing Theory and Practices |
| Business Ethics and Governance | Business Mathematics |
| Computer Applications | Advertising Management |
| SEMESTER III | SEMESTER IV |
| Business Communication | Supply Chain Management |
| Management & Cost Accounting | Research Methodology |
| Business Law | Customer Relationship Management |
| Introduction to Retailing | Consumer Behaviour |
| Business Policy | Rural Retailing |
| Business Environment | Retail Store Operations |
| SEMESTER V | SEMESTER VI |
| Income Tax | Retail Management |
| Marketing Communication | Goods & Service Tax |
| Entrepreneurship and small business management | Digital and Social Media in E-Commerce |
| Sales management | International Trade |
| E-Retailing | Strategic Management |
| Retail Branding | Training and Development |
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LEARNING PEDAGOGY
Convenient learning
Live & Recorded Lectures
Cutting Edge Tutorials.
Continuos Assessment
E-Tutoring
Multimedia Resources
Lectures through LMS
Online Assessment
E-Examinations
Peer Assessment
Insights from industry experts
Online Mentoring
Counseling through Experts
Resume Buidling
Networking with larger community of professionals
eDIGI Advantages
Job Fairs & Networking Events
eDIGI organizes regular events in key cities every few months for Working Professionals to explore current and upcoimg opportunities for growth
Extended Career Support
eDIGI offers career support services to learner through-Career Coaching, Personalised Mentorship, Mock Interviews etc.
Resume Building Support
eDIGI also helps Learner on building Resume to Impress Recruiters by providning tips on showcasing skills & achievements professionally.
Comprehensive Content
eDIGI provides Best-in-class and engaging content by leading faculty and industry leaders in the form of videos, cases and projects.
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Disclaimer*
eDIGILEARN does not grant credit; credits are granted, accepted or transferred at the sole discretion of the relevant educational institution offering the diploma or degree. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling. eDIGILEARN does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated.